Senior PM, Platform

Shippit | Current

• Building a platform product that integrates Shippit with e-commerce platforms like Shopify, WMS and OMS. This solution streamlines merchants daily shipping needs and is responsible for driving 50% of the company's monthly transactions.
• Driving feature specifications by gathering requirements, defining functionality, and setting clear and actionable goals.
• Building and executing roadmaps based on OKRs that fulfil company’s vision.
• Work with designers & engineers to build meaningful UX workflows helping users achieve their goals in most efficient way.
• Executing product life cycle right from Initiative, Discovery, Change documents to Evaluation scorecard.
• Own end-to-end product for booking flows, fulfilment UI, and carrier allocation logic.
• Improved booking UX used by ops and retail teams; launched features like Schedule Delivery and Pickup from Store.
• Designed and shipped webhook infrastructure supporting multi-endpoint delivery, event filtering, and PII gating
• Enabled native integrations with Zapier and Klaviyo, enhancing post-purchase automation for merchants

Director Product, Payments

Paytm | 2021 - 2023

• Built a chat-based payment platform that caters to >25MN WAU. The product helps create a chat channel between the users and facilitates payment within the channel.
• The Chat-based UI provides a chat head, a display image, and a profile. It thus provides an identity to payments.
• Led P2P Payment product. The product helps users send money through mobile using payment methods like UPI and Bank Transfers.
• Launched a feature called Split Bill. This feature allows users to split the payments into parts and share them with friends. Further, it enables users to pay in the same method, thereby completing the whole cycle.
• Increased conversion 20% YoY through design improvements and growth loops
• Applied cohort and funnel metrics to reduce drop-offs and improve retention
• Led a team of PMs, building roadmaps, managing stakeholders and shipping products that meet customer and business needs.

‣

Product Snapshots

Lead Product Manager, Holidays

thomascook.in | 2012-2020

Products Highlights

• Built and scaled Travel Products that found its market fit by the second year. Defined product roadmap and managed it for 6+ years.
• Built ‘Personalising recommendations’ enabled with real-time rates and analytics, increasing conversion rates by 10% and decreasing bounce rates by 15%.
• Launched industry-first DIY travel product that drove new customer acquisition & provided an additional upsell opportunity, leading to ARR OF INR 20 CR. The product enables users to customise itinerary and build their own cart.
• Led website overhaul to drive a online conversions up to 10%.
• North Stars - Product availability, conversions, EBIT, and lead generation.

‣

Transactional Website and Online Flagship Products

‣

'Holiday Plus' Product

‣

Shopping Cart based Product

‣

Product Snapshots

An aspirational and transactional website which should enable customers to purchase holiday packages online.

Generate enough leads to facilitate assisted sales.

Democratize the purchase of Holiday Packages.

Product Growth should marry the Business Objective.

Senior PM,

Zee5, An OTT Platform | 2020

• Handling the 'Help Center' Product for User Issues and Complaints.
• Revamping the 'Help Center' User Journey.
• Soon to launch a 'Chatbot'. An intuitive way to resolve Customer Queries.
• Launching KaiOS platform (JIO Phones) dependent OTT App.

Frameworks don’t work. But you need to start somewhere. Two approaches coined by Shishir from Coda.io has helped me to monitor mine and my Team’s progress.

The PSHE Framework

• PSH E - You are given Problem, Solution and How to solve it. EXECUTE well.
• PS H - Problem and Solution given. Figure HOW to solve it.
• P S - Problem given. Figure SOLUTION.
• P - Figure the PROBLEM with existing product landscape.

Defining KRAs