ASHWIN'S WIKI
ASHWIN'S WIKI

ASHWIN'S WIKI

"Humans think in stories, and we try to make sense of the world by telling stories." ~ Yuval Noah Harari
BIO

As a seasoned product leader, I bring a unique perspective to building technically sound and user-friendly products. I am passionate about understanding user behavior to create optimized experiences that ease pain points and bring joy. My approach combines intuition with data-backed insights, ensuring informed decisions that drive growth.

HIGHLIGHTS OF MY WORK

Senior PM, Platform

Shippit, Sydney | Current

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  • Building a platform product that integrates Shippit with e-commerce platforms like Shopify, WMS and OMS. This solution streamlines merchants daily shipping needs and is responsible for driving 50% of the company's monthly transactions.
  • Driving feature specifications by gathering requirements, defining functionality, and setting clear and actionable goals.
  • Building and executing roadmaps based on OKRs that fulfil company’s vision.
  • Executing product life cycle right from Initiative, Discovery. Change Documents to Evaluation scorecard.

Director Product

Paytm, India | 2021 - 2023

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  • Developed a Chat-based payment product - an easier and more organised way of making payments. This product enriches the P2P payment journey by providing identity, context, and history to users’ payments.~25MN WAU use this product, and the vision is to grow this product to 100MN WAU.
  • Shipped a feature allowing users to Split the bill and collect payments within the app. This feature was eventually used by 1MN monthly users.
  • Led the Money Transfer product, enabling P2P payments using Mobile Number, UPI ID, and Bank a/c. It achieved ~30MN WAU.
  • Collaborated with engineers and architects, led design discussions, and managed stakeholders.
  • Conducted product planning, defined the roadmap, led a team of PMs, and drove the bi-weekly sprint cycle POD.

Product Lead, Holidays

Thomas Cook, India | 2012 - 2020

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  • Built a vacation product suitable for a young audience, sold exclusively through an e-commerce portal. Purchased by approximately 40,000 customers over five years, with around 30% year-over-year growth, making it the fastest-growing product.
  • Scaled e-commerce product from 5% to 25% of the total holiday sales.
  • Developed a dynamic packaging solution that integrates pre-purchased hotel inventory with real-time flight availability, providing consumers with more flight options, allowing flight companies to optimize unsold inventory through pricing, and enabling travel companies to save cash flow by eliminating the need to pre-purchase inventory.
  • Achieved 25% year-over-year growth and reduced revenue loss by 15%.
OUTSIDE PRODUCT MANAGEMENT

Co-Founder, AadikarInk Designs

2016 - 2020

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  • AadikarInk is a social enterprise to sustain the dying crafts of ancient India.
  • We sourced handmade, handwoven, naturally dyed fabrics from artisans in remote places.The material is then designed and tailored in local workshops in Mumbai, India.
  • The final product is contemporary apparel for women aged 25-40 years.
  • We sold this across the world through platforms like Etsy & Instagram.

Founding Member, TheIndianTrip.com

2019 - 2020

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  • It was a marketplace to connect global travellers to the travel agents of India. We handpicked rare experiences to showcase the diversity of India to a worldwide audience.
  • I conceived the website's UX/UI, CMS, Product Categories, and agents onboarding.
  • We onboarded 80 agents, including the famous 'Mumbai's Dabbawalas.'
Tl;dr
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