If at all, we can call this a framework.

While I firmly believe there are no frameworks that can apply to every product, organisation or, for that matter, product management. However, over a while, companies tend to develop their own DNA for shipping products. This is due to an infinite number of scenarios around a company that compels them to follow a certain path.

Product Managers and Product Management are enablers for the organisation to achieve the desired results and must follow a similar path.

My current organisation are in the Fintech space in India. This is one of the most dynamic spaces with cut-throat competition. Over the years, this is what has worked best for the company’s product path.

Think it.

During discovery, teams research ideas, validate problems and experiment with concepts. This is a “high risk” stage meaning that if they released something without this vetting, the probability of unhappy customers could be high.

eg. We want to overhaul a landing page with millions of weekly active users. How do we go about it.

Build it.

During this stage, teams develop their MVP. They test this MVP on a small subset of users to capture feedback. They also spend time assessing the quality of their code and design.

Ship it.

When shipping features, we operate with a limited blast radius. We will release a new feature to a small set of users. Then, monitor how those people use that feature. If the feature is a success, we will increase the rollout and, eventually the entire user base.

If it’s a failure, they go back to the drawing board.

Tweak it.

This is the longest stage of the cycle. Teams spend a lot of time evaluating the data and making tweaks and adjustments to the product or feature. We also fine-tune the operation to reduce cost and optimize for performance.

Consistency is the key to great products.

Consumers might notice if you create one great product. But if you never do it again, they’ll forget about you and move on to the next thing that comes along.

Consistently putting out great products builds your brand, creating customers, advocates, and evangelists. It’s one of the reasons why Apple, Slack, Dyson, and others are so well known. They consistently deliver great products.